Google AdWords - Advertising for the Layman
Google AdWords is Google's advertising programme for advertisors. If you have a product to sell, service to render, this is the ad programme for you! It's simple and you're complete in control.
How Does It Work?
You create your ads
You create ads and choose keywords, which are words or phrases related to your business.
Get keyword ideas
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It's that easy!
And Why Does It Work?
Google AdWords offers you:
Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
Greater control
You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value
There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.
How Much Will It Cost Me?
Concerned about costs? Don't worry—AdWords puts you in complete control of your spending.
Set your budget
There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Avoid guesswork
We provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. (Estimate keyword costs)
Pay only for results
You're charged only if someone clicks your ad, not when your ad is displayed.
Payment options vary by country and currency. Learn more
Advertise for Local Business!
Local and regional targeting
Set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 25 miles of your front door. Learn more
So, what do you have to lose? With AdWords, you're totally in control.
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